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  • Writer's pictureBrett Davidson

Strategy as Story

Many organizations use stories or storytelling as a tactic or tool to help advance their strategies. With the growth in attention on narrative change in recent years, many organizations’ strategies also include a focus on changing the underlying stories that help shape cultural mindsets. But I’ve also been thinking recently about strategy as story: that essentially, a strategy is a story we tell ourselves about who we are, what our aim or purpose is, why it’s important, and how we think we can achieve it...

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